People are visual by nature. We remember 20 percent of what we hear, 30 percent of what we read and an awesome 80 percent of what we see. It's no surprise that pictures, images and graphics have become one of the most important features on social media, websites and various other digital media platforms.
Mesmerizing graphics are no rocket science to pull off. "How To Use Mesmerizing Graphics To Captivate Audiences and Persuade People" could be a short read on how to connect with your audience by creating mesmerizing images. All you need is imagination and creativity.
Mesmerizing graphics can have a powerful influence over people.
The human brain perceives images 60,000 times faster than text. That’s why we use visual content to captivate audiences and persuade people to buy our products or services.
Humans are hardwired to respond emotionally to pictures. Images are processed in the limbic system – the same part of the brain that regulates emotion and memory. Text, on the other hand, is processed in the prefrontal cortex – the part of our brain that is responsible for rational thought and higher-level analysis.
The brain is also hardwired for visual storytelling. We're drawn to images and we make sense of them quickly.
There are several ways to use these mesmerizing graphics to capture attention, influence people, and create an emotional response.
One of these is to use 3D graphics with rich colours and imaginary scenes. For example, this graphic from the Terra Nova Digital Gallery by Karl Morfett shows a beautiful visualization of energy vibrating off the planet.
I've added another example below. This image would be ideal for expressive story telling and might be utilised in relatable stories that captivate the reader's imagination.
Igniting their imagination – making something real or fantasy tangible. Be fun, be futuristic.
Visionary images are a powerful way to connect your audience to your content. You can think of the graphics in your marketing as a bridge between your ideas and the viewers perception of them. The best visionary images are ones that are built around a story, a brand or an idea. They create a character, who goes on a journey and reaches their own personal destination.
When you create visionary images that transport people to a different world, it’s like magic. You’re taking people from their everyday lives into a new reality of your own creation. It’s a powerful way of emotionally connecting your audience to your ideas and persuading them to take action.
Fantasy is a powerful emotional motivator. People like to imagine how things could be different than they actually are — maybe better or worse than their current reality. They want to envision possibility and explore a world of “what if?” So, conjure up this desire by using images that depict fantasy worlds, whether it’s the future or fiction – or people imagining different worlds through fantasy stories and movies. This stirs up the human desire for “what if” in order to connect with your audience on an emotional level.
The same effect can be achieved by using beautiful, retro-futuristic graphics, which are inspired by past dreams of the future.
Why do we watch sci-fi movies? Is it to see the latest technology and futuristic scenes?
You don't have to be a psychologist to understand the appeal of compelling imagery. After all, we've been using graphics as a form of storytelling for thousands of years. From cave paintings to modern infographics, humans are drawn to images that instantly communicate complex ideas.
Visuals can help tell a story and influence action.
As a business owner or entrepreneur, you may not have the resources of GoPro or Apple at your disposal. But that doesn’t mean you can’t use the same tactics to captivate people with your images. Creating visually aesthetic images in blogs, websites, social media posts, and marketing materials can help tell your story better than any amount of text ever could.
Visuals are among the most powerful tools in any marketer's toolkit. Visuals are powerful because they engage a different part of the brain than text does. People are naturally attracted to images, especially those that are well designed with the right colours and fonts. Using the correct graphics can help your audience understand technical concepts or complex ideas in an easy-to-understand way.
Storytelling is also a powerful tool for influencing people emotionally. And as humans, we are wired to respond to emotion over logic. In fact, 95% of our purchasing decisions are made subconsciously.
Visual storytelling can be used to persuade an audience and influence their actions. This is why it’s such a powerful tool in marketing and advertising.
When you pair compelling images with compelling stories, you'll have an irresistible formula for persuading people to take action.
And remember, you don’t have to just use images in your blogs, stories or articles. You can use images in videos, presentations, social media feeds, presentations and even canvases on the wall! Not only does it attract new attention, but it also draws people in, who might otherwise have been reluctant to engage with your content or imagery.
Contact us today if you’d like us to design mesmerizing images or graphics for your brand.